About the Film
Presented in partnership with Park City Municipal Corp and Swaner EcoCenter.
David Bond is a filmmaker and a father. Things have really changed since he was a kid. His children are hooked on screens and don’t want to go outdoors. They want iPads, TV and plastic toys. The marketing departments of Apple, Disney and Mattel control his children better than he can. Determined to get them up and out, David appoints himself as the Marketing Director for Nature. With the help of branding and outdoor experts, he develops and launches a nationwide marketing campaign to get British children outside. But the competition is not going to lie down and let some upstart with a free product steal their market. PROJECT WILD THING is the hilarious, real-life story of one man’s determination to get children out and into the ultimate, free wonder-product: Nature.
Post film Q&A with Jeff Rose,
Assistant Professor, Parks Recreation And Tourism, University of Utah.
Dr. Jeff Rose is an assistant professor in the Department of Parks, Recreation, and Tourism at the University of Utah. His research examines systemic inequities that are displayed through class, race, political economy, and relationships to nature. He has used this justice-focused lens to look at homelessness in parks, outdoor education, public land management, and place attachment in protected areas. His classes include social justice in parks and recreation, wilderness issues, and research methods. For more than a decade, Jeff has been an instructor for Outward Bound, facilitating challenging experiences for youth and adults in wilderness settings. He enjoys rock and ice climbing, backpacking, skiing, and canyoneering. More commonly, Jeff likes long runs, small-scale urban farming, and hanging with his family.