She Started It

Following five women over two years as they pitch VCs, build teams, bring products to market, fail and start again, SHE STARTED IT takes viewers on a global roller coaster ride from San Francisco to Mississippi, France and Vietnam. Along the way, it weaves in big-picture perspectives from women like investor Joanne Wilson; White House CTO Megan Smith; GoldieBlox CEO Debbie Sterling; and Ruchi Sanghvi, the first female engineer at Facebook.

Through intimate, action-driven storytelling, SHE STARTED IT explores the cultural roots of female underrepresentation in entrepreneurship—including pervasive self-doubt, fear of failure, and risk aversion among young women. It exposes, too, the structural realities women face as they become entrepreneurs, including lack of female role models and investors, and the persistent dearth of venture capital funding made available to women-led companies.

Presented in partnership with Women’s Giving Fund, a project of Park City Community Foundation, as part of the Reel Community and STEM Education Film Series. Post-film panel discussion with Heather Zynczak, CMO of Pluralsight, Juliana Duran, PandoLabs, and Tali Kottler, PCHS Student and Ladybot. Moderated by KPCW’s Leslie Thatcher. The panel will be followed by an Entrepreneur Showcase and reception.

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